Clean eating doesn't have to feel boring, lifeless or even bland - and SINLESS made sure of that. SINLESS is a product of two worlds, good & evil. The marriage of these two opposites allowed us to tap into a new category to visually represent the nature of the healthy lifestyle. If the action of eating is making you feel constantly guilty, they promise to convert you to the new kind of dark side, the sinless menu. Aside from showcasing their values, their name promises you to do just that, sin less. A healthy lifestyle doesn't always have to look leafy and organic. To break the mold, the branding had to stand on it's own, paving its own way into the local market. We developed the voice of the brand by animated wordplay which revolve around the theme of repenting for your sins and the "dark side" which can be found in the brand's packaging and merchandise.
